By Daniela Fisher


Two months after its launch, TotallyKidz, the kid-focused business unit of TotallyHer, has secured an exclusive ad partnership with tween-oriented online fashion game Stardoll.

As the kid-focused division of TotallyHer (the lifestyle unit of digital company Evolve Media), TotallyKidz represents a collection of independent kids digital publishers globally, including sites like Spil Games-owned It aims to provide cross-channel advertising solutions for its partners.

Through their brand-new agreement, Stardoll strengthens its advertising business while TotallyKidz adds another partner to its roster, which currently includes 15 kids properties. TotallyKidz will now work to secure major brand campaigns to fill the Stardoll inventory.

Offering a social gaming experience for tweens and teens, is available in 31 languages and has 360 million registered players. Users customize their Stardoll avatars, decorate their online homes and can sell their own fashion and hair designs. Its games are available across multiple platforms, including online, iOS, Android and Facebook.

Along with in-game custom branding integrations, Stardoll advertising opportunities include homepage takeovers, eCards, “Doll Mail” and Lookbooks.

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