Stockholm, Sweden, MAY 27th, 2014 – Game developer MAG Interactive today announced a partnership with production company High Noon Entertainment to adapt its popular Ruzzle series of mobile games for the US and European television marketplace. High Noon will develop and expand the gaming series into a format designed specifically for both broadcast and cable networks as well as the syndication market.
A truly social word game, Ruzzle allows each player two minutes to find as many words as possible from a given set of letters. Available in 13 different languages, the game can be played with friends or random players around the world. Launched in 2012 with a nearly zero marketing budget, the game quickly became a worldwide phenomenon rising to App Store’s top 10 list in 148 countries. Currently, the game has earned over 50 million downloads worldwide and is available on iOS, Android, Windows Phone, Amazon Kindle and Blackberry. On May 22 MAG Interactive introduced a new addition to the popular word search franchise as word puzzle game Ruzzle Adventure launched on the iTunes App Store globally.
“High Noon is the ideal partner for us to further develop the Ruzzle brand through a TV format,” said Daniel Hasselberg, CEO of MAG Interactive. “This deal is a significant step in our overall commitment to give our fans the richest diversity of options to experience and celebrate our beloved Ruzzle brand. Be it on mobile or now on TV, Ruzzle fans have more choices than ever before.”
“Ruzzle has all the perfect elements of a game format – the rules are simple, anyone can play and there's a ticking clock,” said Jim Berger, Chief Executive Officer of High Noon Entertainment. “Combine that with high stakes, and we know the excitement and intensity of the game will translate seamlessly to TV."
ABOUT MAG INTERACTIVE
MAG Interactive is a mobile game company based in Stockholm, Sweden. The company was founded in 2010 with the ambition to make broadly appealing mobile games that have significant potential for viral growth. MAG Interactive’s vision is to develop a portfolio of genre-defining casual games for multiple platforms, including iOS, Android and Windows Phone. MAG’s first title, word game Ruzzle, launched in 2012, immediately became a world-wide hit, which rose to App Store’s top ten list in 148 countries. MAG’s second game, quiz game QuizCross has been a top ten trivia game in over 50 countries on the App Store. On May 22nd MAG launched its third title, a single player word game Ruzzle Adventure on the iTunes App Store.
ABOUT HIGH NOON ENTERTAINMENT
A world-class content creator specializing in formats and character-driven programming, High Noon Entertainment develops, sells and produces across all unscripted genres for broadcast and cable networks, both domestically and internationally. With offices in Denver, Los Angeles and New York, High Noon's busy production slate includes hit shows such as Cake Boss (TLC), Tough Love (VH1), Dude You're Screwed (Discovery), Next Great Baker (TLC), Guinness World Records Unleashed (truTV), Familia de Circo (Tr3s), Trip Flip (Travel) as well as upcoming series Divas Del Azucar (Tr3s), Fixer Upper (HGTV) and Polka Kings (Reelz). In 2013 alone, the company partnered with 20 networks, produced almost 40 series, pilots and specials and delivered more than 200 hours of programming.
High Noon Entertainment is part of ITV Studios, a world leader in television production and distribution. In the UK, ITV is the leading commercial broadcaster and producer. ITV Studios has international production centers in the UK, Germany, France, the Nordics and Australia as well as America. The distribution business, ITV Studios Global Entertainment, sells programs and formats to all regions worldwide. ITV Studios Global Entertainment’s consumer products division covers home entertainment, publishing, merchandise and licensing. For further information visit: www.itvstudios.com